Today, companies want to manage, coordinate, and synchronize
every customer 'touch point'--that's CRM. Customer Relationship
Management (CRM) is about data--and the strategic use of data to
improve your company's bottom line. Imagine a business
environment where:
Your sales and marketing resources are focused squarely
on the most profitable customers
The interaction between a customer and every employee
produces a qualified lead that may be nurtured into a sale
Organizations everywhere want to manage, coordinate and
synchronize all customer touch points
Why CRM?
CRM is a centralized solution that pulls together
data from every customer contact happening in every
department. Implementing CRM is designed to help
you:
Identify and focus on your most profitable customers
Increase revenue by turning every customer contact into
a qualified lead